MEDICAL SEO
DERMATOLOGY WEBSITE
Dermatology of Seattle
Project Details
Platforms
WORDPRESS, ELEMENTOR
Design Type
MEDICAL WEBSITE, RESPONSIVE WEB DESIGN
Service Area
MEDICAL SEO, CONTENT STRATEGY
Company
DERMATOLOGY OF SEATTLE & Bellevue
Tools Used
GA4, GSC, GTM, SEO WORKFLOW
Regions
SEATTLE, BELLEVUE, BURIEN
Overview
Dermatology of Seattle needed a stronger digital foundation for long-term organic growth. The project focused on rebuilding the website, improving the site structure, supporting ongoing SEO, and creating a scalable content system around dermatology topics, patient questions, and local search demand.
The goal was to make the website easier to manage, easier to expand, and better aligned with how patients search for dermatology services across the greater Seattle area.
About the Client
Dermatology of Seattle is a dermatology practice serving patients across the Seattle area, including Bellevue and Burien. Their team provides medical dermatology care and needed a website and SEO system that could support both patient education and local visibility.
Because healthcare SEO requires clarity, trust, and careful content structure, the work focused on building a reliable digital presence that could grow over time through consistent content, internal linking, and ongoing optimization.
Our Approach
We started by rebuilding the website into a cleaner, more flexible WordPress system that could support long-term SEO work. From there, the focus shifted to content structure, service visibility, internal linking, and ongoing optimization around real patient search behavior.
The approach combined technical cleanup, medical content planning, local SEO targeting, and regular performance review through GSC and GA4, creating a system that could grow steadily instead of relying on one-time website updates.
"Medical SEO is not about publishing more content. It is about building trust, structure, and visibility around the way real patients search for care."
Spencer Fisken
CEO
Solutions Delivered
We rebuilt the website into a cleaner, more scalable WordPress system and supported it with an ongoing SEO and content workflow. The work focused on making the site easier to navigate, easier to expand, and better aligned with patient search behavior across dermatology topics and local service areas.
- Rebuilt the website with a cleaner responsive structure
- Created an SEO content system around patient questions and dermatology services
- Improved internal linking between blogs, service pages, and location-relevant content
- Set up and monitored performance through GA4, GSC, and GTM
- Supported ongoing website maintenance, content publishing, and technical SEO improvements
Impact
The project created a stronger foundation for long-term organic growth, combining a rebuilt website, clearer content structure, and ongoing SEO execution. With consistent publishing, internal linking, and performance monitoring, Dermatology of Seattle built meaningful visibility across patient-focused dermatology searches.
Key performance signals from GSC include:
- 466K total clicks
- 58.9M total impressions
- 9.8 average position
- Continued visibility growth across medical and local dermatology queries
Let’s build your growth system
Need a stronger website, SEO structure, or content system? Tell us about your project and we’ll help you plan the next step.