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What is Local SEO?
Local SEO, or local search engine optimization, is the practice of optimizing a website to improve its ranking on search engines for local-based queries. This can include optimizing the website for specific keywords and phrases related to the business’s location, as well as making sure that the website is listed on local business directories and review sites. Local SEO can be especially important for businesses that rely on local customers, such as brick-and-mortar stores, restaurants, and service providers. By improving the visibility of their website on search engines for local searches, businesses can increase their chances of being found by potential customers in their area.